The Work
Real results for
small businessesthat show up
Social, design, and seasonal content made with care, plus a look at what it did once it was out in the world.
01Social Media
Bakery · InstagramWeekly flavors, a fresh profile, and a lot more eyes on the cake case
01
Posted consistently
A steady, reliable posting rhythm so followers always had something fresh to see.
02
Refreshed the profile
A cleaned-up bio, a Linktree for ordering and reviews, and fresh, cohesive highlight covers.
+91.7%
Accounts reached
in one month
42K
Views
in 30 days
30.5%
Of views came from
non-followers
+7.4%
Organic follower
growth over 6 months
02Print Design
Nonprofit Makerspace · Print CollateralPrint pieces that make a busy makerspace easy to join
01
Volunteer outreach
A grant-funded rack card built to turn curious visitors into volunteers.
02
Policies people read
A community values guide and incident report form, clear and on brand.
01 / 03
Volunteer rack card
A grant-funded rack card that sends people straight to the volunteer form with a bold QR code.
02 / 03
Community values
A guide to the seven values behind the space, with the everyday practices that support each one.
03 / 03
Incident report form
A clear, friendly form that makes reporting simple, from near misses to equipment issues.
03Branding
Home Daycare · RebrandFrom mismatched pieces to a brand that feels like a warm hug
01
One cohesive identity
Two mismatched logos became one system: a full logo, monogram, and icon in a soft, cheerful palette.
02
Tools for every day
Ready-to-use templates for weekly menus and notices, plus a matching email signature.
01 / 07
The before
Two logos with two different looks, a thin type style, and nothing tying them together.
02 / 07
The new logo
A growing tree with cheerful, playful lettering that feels as warm as the daycare itself.
03 / 07
The logo family
A full logo, monogram, and tree icon, in full color and white, so there's a version for everything.
playful,
growing
05 / 07
The mood
Playful, gentle, and grounded. Bright enough for little ones, calm enough for parents.
06 / 07
Everyday templates
Ready-to-use weekly menus and important notices, plus simple steps for setting up email.
Welcome to Love 'N Care!
Jessica Riverato the Miller familyHi Sarah,
We are so excited to welcome Emma next week! I have attached our weekly menu and a few notes for the first day. Please reach out with any questions at all.
See you Monday,
07 / 07
Email signature
A branded signature so every note to parents looks as put-together as the daycare.
Church · Brand Identity
Rooted in tradition, yet open and modern
01
A logo rooted in history
Built around the historic meetinghouse, with detailed and silhouette versions for print and screen.
02
A complete brand guide
Colors, type, and usage in one book, so every flyer and bulletin feels like the same church.
01 / 06
The primary logo
The church's historic meetinghouse, drawn in detail and paired with a strong, clear name.
02 / 06
The logo family
Detailed and silhouette versions, a stacked logo, the church icon, and the name on its own, in navy, red, and white.
05 / 06
In use
The full logo on navy, ready for slides, screens, and social headers.
06 / 06
Brand guidelines
A brand book that keeps every bulletin, flyer, and post consistent, no matter who makes it.
Private Chef · Brand Identity
An old-world look for a modern private chef
01
A signature wordmark
A primary logo and a VERA wordmark, each in a set of colorways.
02
Ready for Instagram
Matching highlight covers in the brand palette so her profile feels cohesive.
01 / 04
The logo
An elegant, old-world wordmark with a sweeping R and A, made for a private chef.
02 / 04
The colorways
The VERA wordmark in four colorways, so it always feels at home on the table, the menu, or the feed.
04 / 04
Highlight covers
Matching Instagram highlight covers so her profile feels as polished as her plates.
04Handmade Goods
Etsy Shop · Menu BooksCustom menu books, made by hand one at a time
01
Linen-covered books
Custom menu books with linen covers and personalized inserts for weddings and events.
02
Behind the scenes
Short videos that show the process, from fabric to finished book.
Ready when you are