About | Arden & Maple | Marketing & Design Studio

About the studio

A small studio for small businesses who want to look the part

Arden & Maple is an independent marketing and design studio based in New Hampshire, working with small businesses across the Seacoast, the Lakes Region and New England.

The studio

One studio, from the first idea to the finished piece

Arden & Maple was built for the businesses that know they need to show up better, but don't have the time, the team or the patience for an agency. You work with one person from strategy all the way through execution, so nothing gets lost between the plan and the post.

The work spans social media, email marketing, websites, print and brand design, plus a handful of handmade pieces when a project calls for something you can hold. Every client gets an approach built around their goals, their bandwidth and the way their business actually runs, and their own portal so everything lives in one place.

HOW THE STUDIO WORKS

01.

One person, start to finish

The person who plans your marketing is the same person who designs it, writes it and sends it. No hand offs, no telephone game.

02.

Tailored, never templated

Every business is different, so every plan is too. You get what you actually need, not a package off a shelf.

03.

Looks as good as it works

Strategy and design go hand in hand here. The work is built to perform and made to look like it belongs to you.

Brands I've worked with

Cassandra MacDonald, founder of Arden & Maple
The person behind the work

MeetCassandra MacDonald

Cassandra is the designer and marketer behind Arden & Maple, now in her sixth year of marketing. She's spent those years in the thick of it: planning and running social media, building email campaigns people actually open, designing websites and creating print pieces that get picked up and kept. In 2026 she took everything she'd learned and built a studio of her own.

Today she partners with businesses she genuinely believes in, from bakeries, florists and private chefs to nonprofits, churches, daycares and needlepoint brands. Each one gets her full attention, a clear plan and a portal that keeps everything in one place.

What sets her work apart is where it starts. Cassandra comes to marketing from an art and design background, so the strategy is sharp and the work looks the part. Whether it's a full brand kit, an email campaign or a hand finished menu book, it's built to perform and made like it matters, because to her, it does.

When she's not at her desk, she's usually illustrating, assembling orders at her kitchen table, or somewhere outside with her family and her two golden retrievers, Arden and Maple. Yes, the studio is named after them.

A FEW QUICK THINGS

Based in

The Lakes Region of New Hampshire, working across the Seacoast and New England.

Background

Now in her sixth year of marketing across social, email, web and print, with art and design at the root of it all.

Favorite projects

Anything that brings a brand together, from a full brand kit to a hand finished menu book.

Studio managers

Arden and Maple, two golden retrievers who supervise from under the desk.

"Arden & Maple truly delivered exactly what I was hoping for and more. The designs are beautiful, practical, and the weekly menu and notice templates were such a thoughtful touch."

 ·  Logo rebrand client 2026

Ready when you are

Let's build something worth noticing

Now accepting new clients  ·  NH Seacoast, Lakes Region & New England

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