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Branch & Bloom

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Marketing Partnership  ·  June 2026

Branch & BloomKickoff Overview

Everything agreed upon, all in one place. Walk through the plan, confirm details, and share what we need to get started.

Start Date

June 2026

Client

Branch & Bloom

Studio

Arden & Maple

The Plan at a Glance

01.

Quick Start

June 2026

02.

Shopify Migration

June – July 2026

03.

Maintenance

August 2026 onward

WHERE WE ARE

A clear picture of where we are today and exactly what happens between now and a fully running marketing program.

Where We Are

Now

Onboarding

Agreement signing, asset collection, access setup

June

Implementation

Emails built, social content live, Shopify audit complete

July

Launch

Shopify goes live, full content output running

August+

Growth

Full retainer, monthly reporting, ongoing optimization

Detailed Timeline

June 2, 2026

Kickoff Call

Agreement signed, access requested, onboarding form submitted. Content calendar and email schedule confirmed same day.

June 3–13, 2026

Content & Campaigns Built

First social posts created and sent for your approval. All 6 email campaigns written, designed, and scheduled. SMS setup complete. Content calendar confirmed through end of June.

June 9–16, 2026

Shopify Audit & Estimate

Full review of your FloraNext site. Every product, page, and asset documented. Written hour estimate for the full build delivered for your approval before anything begins.

June – July 2026

Shopify Migration Build

Site build, product pages, copy, and SEO. Content and email output continues throughout. Client reviews build before launch.

July 2026

Launch

Domain transfer, go-live, QA, and final fixes. 60-day post-launch benchmark set for traffic and sales.

August 2026 onward

Maintenance Phase Begins

Full monthly retainer kicks in. Scope reviewed at 60-day post-launch to ensure it reflects the ongoing needs of the business.

THE PLAN

Three phases built around quick wins first, a stronger digital foundation second, and consistent monthly growth from there.

01

Now

Quick Start

June 2026

  • 6 seasonal email campaigns built and scheduled
  • SMS setup complete
  • Social content calendar confirmed
  • Evergreen content queued

02

Foundation

Shopify Migration

June – July 2026

  • Full product inventory audit
  • Migration gap analysis
  • New site build with copy and SEO
  • Online sales optimization
  • Launch and domain transfer

03

Ongoing

Maintenance

August 2026 onward

  • Social content and platform management
  • Monthly email and SMS campaigns
  • Ongoing Shopify updates
  • Monthly reporting by the 10th
  • Retainer reviewed at 60-day post-launch

ONBOARDING

Two things to do here: drop your files in the shared folder, then answer a few quick questions so we can hit the ground running without any back and forth.

Branch & Bloom Asset Folder

Upload logos, photography, brand guidelines, fonts, product images, and anything else here. Arden & Maple will have access as soon as you upload.

Open Shared Folder

Shared Google Drive  ·  Accessible by Arden & Maple only

A Few Quick Questions

Your answers go directly to Cassandra and help get content started right away. No need to be formal — just what you know off the top of your head.

Thank you! Your answers have been sent to Cassandra and she will be in touch shortly.

Services & Terms  ·  Branch & Bloom

Arden & Maple  ·  June 2026

Services & Agreement Details

Everything agreed upon in the signed proposal and service agreement. Tap any service to expand, or scroll down to review the full terms.

Key Terms

Payment

ACH bank transfer or check

Invoiced through Square. ACH can be selected directly from your invoice. Credit and debit card payments include the applicable processing fee. Check is always welcome to avoid fees entirely.

Invoice Schedule

1st of each month

Monthly retainer invoices due within 7 days of receipt. One-time and hourly work invoiced upon completion or at agreed milestones.

Content Approval

Submitted by the 20th

Content for the following month submitted by the 20th. Approval or feedback due by the 25th. All content scheduled upon approval.

Revisions

2 rounds included

Each deliverable includes up to two rounds of revisions. Additional rounds billed at $45/hr. Requests beyond scope quoted separately before work begins.

Out-of-Scope Work

Written estimate first

Anything outside agreed scope receives a written estimate and approval before work begins. No surprise hours.

Termination

14 days written notice

Either party may terminate retainer services with 14 days written notice. Outstanding invoices remain due upon termination.

Rush Requests

10% surcharge

Rush requests under 48 hours are subject to a 10% surcharge and must be confirmed in writing before work begins.

Late Payments

$25 per 7-day period

Invoices unpaid after 14 days incur a $25 late fee per additional 7-day period. Deliverables may be paused until resolved.

Services & Rates
6 Email CampaignsOne-time
$525

Full seasonal campaign build including copywriting, design, scheduling, and SMS setup. Covers all six campaigns agreed upon in the proposal.

Shopify MigrationHourly
$45/hr

Full site build including audit, product pages, copy, SEO basics, and launch. Estimated 30 to 50 hours total. A written estimate is provided and approved before each phase begins.

Social MaintenanceMonthly
$375–500/mo

Approximately 2 posts per week across agreed platforms. Content mix driven by what performs best — reels, carousels, static, and stories. Includes content calendar and platform management. Specific mix confirmed at kickoff.

Email + SMS ManagementMonthly
$275/mo

Approximately 2 email campaigns per month. Includes copywriting, design, campaign setup, scheduling, list management, basic segmentation, and monthly reporting.

Website MaintenanceMonthly
$250/mo

Ongoing Shopify updates including product edits, seasonal page changes, banner swaps, copy updates, and minor theme adjustments. New page builds or structural redesigns are quoted separately. Starts once the Shopify migration is complete.