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Branch & Bloom

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Marketing Partnership  ·  September 2026

Branch & BloomThe Fall Festival campaign is underway.

A full run of vendor and sponsor spotlights leading into Metamorphosis, now through festival weekend. Tap any section below to open it.

Message Board

  • SMS cadence and credit plan for the rest of the festival are ready for your approval, see SMS Series below, plus an email with the details
  • Singing Jewels' Etsy link and New England Bar Co.'s attendance still need confirming, see Open Items in the Festival Campaign section

Current Status

In Progress

Fall Festival Campaign

Posted through Taylor Community  ·  rest scheduled

Awaiting Approval

Summer Email Series

6 of 7 approved  ·  1 needs review

In Progress

Shopify Migration

Discovery & audit underway

FALL FESTIVAL CAMPAIGN

2 need your input↓

Metamorphosis 2026  ·  Vendor & Sponsor Spotlights

A full campaign spotlighting every festival vendor and sponsor, now through September 27.

Posted through Taylor Community. Everything after that is scheduled (feed) or drafted and ready to post (stories), with a few still waiting on final visuals.

Open Items  ·  Need Rebecca's Input

  • Confirm the Singing Jewels Etsy link is correct (sent separately by email, just flagging here too)
  • Confirm New England Bar Co. is still confirmed to attend, per your Aug 21 note this wasn't 100% locked
Email Your Answers

SMS SERIES

3 need approval↓

5 Messages

Cadence set to fit the credit plan.

Next cycle (Sept 11–Oct 10) needs 20,560 of the 15,000 base credits. A one-time refill of 6,250 credits ($55) covers the gap. The 3 sends below are ready to go, pending your approval on that refill, details sent by email.

SUMMER EMAIL SERIES

1 needs approval↓

Design Review  ·  7 Campaigns

Six are approved and scheduled to send on the dates below.

Email 7 is new and still needs your review. Open any of them with the View Email button to see it exactly as it'll look in an inbox.

CONTENT

↓
Festival ✓

The full Fall Festival campaign is above, ready for your review. Anything added below gets worked into the lineup.

Looking Ahead  ·  September

What's happening in September?

As you plan out the month, drop any photos or clips here, behind-the-scenes moments, finished designs, staff at work, event shots, new arrivals. Staff content has been performing especially well, so keep those coming. Everything you add gets worked into the September calendar.

Open September Folder

Anything Coming Up?

Events, promos, or anything you'd like woven into September

No need to be detailed. Send it over whenever it comes to mind.

SHOOT DAYS

↓

I'd love to come into the studio regularly to shoot content, arrangements in progress, the space, the team at work. It's the easiest way to keep the feed full of the real thing without adding anything to your plate. Tap 2–3 days per month that work well on your end, ideally days with interesting builds, deliveries, or events happening, and add a note about what's going on. I'll confirm from there.

I'll be on site September 26–27 for Metamorphosis.

September 2026

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October 2026

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Use the calendars above as a reference, then just email over the 2–3 days that work and a quick note on what's happening.

OPEN ITEMS

1 waiting on you↓

Things currently in progress or in planning.

01.

Floranext Access

Needed  ·  Revenue Tracking Setup

Waiting on You

To set up revenue tracking for the festival (tying SMS and email sends to actual ticket sales), I need a bit more visibility in Floranext than my current account allows. Could you either send over a temporary access code, or update my permission level there? Whichever's easiest, I've sent this over by email too.

02.

Shopify Migration

Project  ·  Planning Phase

In Planning

We're in the planning phase for the Shopify build. I'm working through initial steps now, auditing the current site structure, mapping product categories, and outlining the phased approach. A written estimate for each phase will come your way before any work begins on that phase, per our agreement.

Project Timeline

Now

Discovery & Audit

Mapping current site & products

Up Next

Site Build

Product pages, structure, design

Up Next

Content Migration

Copy, images, SEO basics

Up Next

Launch & Handoff

Go live, walkthrough, ongoing support

ASSETS

↓

Shared folders for all photography, brand files, and supporting materials. Upload anytime — Cassandra has access as soon as you add something.

Brand & Content Assets

Logos, photography, brand guidelines, fonts, and product images for use in social and email content.

Open Folder

Shared Google Drive  ·  Accessible by Arden & Maple only

Content Uploads  ·  September

Photos, videos, behind-the-scenes clips, staff moments, event shots, new arrivals. Anything here can be worked into stories, posts, and the September calendar.

Open September Folder

Shared Google Drive  ·  Accessible by Arden & Maple only

Cassandra MacDonald  ·  cass.beals@gmail.com  ·  September 2026
Services & Terms  ·  Branch & Bloom

Arden & Maple  ·  July 2026

Services & Agreement Details

Everything agreed upon in the signed proposal and service agreement. Tap any service to expand.

Key Terms

Payment

ACH bank transfer or check

Invoiced through Square. ACH can be selected directly from your invoice. Credit and debit card payments include the processing fee. Check always welcome.

Invoice Schedule

1st of each month

Monthly retainer invoices due within 7 days. One-time and hourly work invoiced on completion or at agreed milestones.

Content Approval

Submitted by the 20th

Content for the following month submitted by the 20th. Approval or feedback due by the 25th. All content scheduled upon approval.

Revisions

2 rounds included

Each deliverable includes up to two rounds of revisions. Additional rounds billed at $45/hr.

Out-of-Scope Work

Written estimate first

Anything outside agreed scope receives a written estimate and approval before work begins.

Termination

14 days written notice

Either party may terminate retainer services with 14 days written notice. Outstanding invoices remain due.

Rush Requests

10% surcharge

Rush requests under 48 hours are subject to a 10% surcharge, confirmed in writing before work begins.

Late Payments

$25 per 7-day period

Invoices unpaid after 14 days incur a $25 late fee per additional 7-day period.

Services & Rates
6 Email CampaignsOne-time
$525↓

Full seasonal campaign build including copywriting, design, scheduling, and SMS setup.

Shopify MigrationHourly
$45/hr↓

Full site build including audit, product pages, copy, SEO basics, and launch. Written estimate before each phase.

Social MaintenanceMonthly
$425/mo↓

Approximately 2 posts per week across agreed platforms. Includes content calendar and platform management.

Email + SMS ManagementMonthly
$275/mo↓

Approximately 2 email campaigns per month. Includes copywriting, design, scheduling, list management, and monthly reporting.

Website MaintenanceMonthly
$250/mo↓

Ongoing Shopify updates. Starts once the migration is complete.

Team Playbook (Knowledge Hub)Hourly
$45/hr↓

One-time project to build a centralized internal resource hub in Google Slides, living in your shared Drive with clickable navigation. Includes discovery, structure, SOP consolidation, and a handoff walkthrough so your team can edit and add anytime. Estimated 12-21 hrs, billed at actual hours.