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Branch & Bloom

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Marketing Partnership  ·  July 2026

Branch & BloomYour summer email series is built and ready for a look.

All six summer email campaigns are designed and built, ready to run through the Flower Festival in late September. July's social posts are scheduled and posting on their own. Below you can click through each email exactly as it will land in inboxes, give a quick thumbs up or request changes, pick a few days for content shoots, and answer a couple of questions on the Team Playbook. Everything here takes just a few minutes.

Current Status

Complete

Kickoff & Agreement

June 2  ·  Signed, assets in, access confirmed

Live

July Content

9 posts scheduled  ·  Rolling out through July 29

Ready for You

Summer Email Series

6 campaigns built  ·  Design review below

Planning

Knowledge Hub

Moving to Google Slides  ·  Plan below

SUMMER EMAIL SERIES

Design Review  ·  6 Campaigns

Ready for Your Eyes

All six emails are built. Click into each one to see it exactly as it will look in an inbox.

You already approved the copy for these, so this pass is just about the look and feel. Open each email with the View Email button, then come back and tap Approve or Request Changes. Add a note anywhere you'd like something adjusted. Once approved, the whole series is scheduled and runs on its own, the first one goes out Wednesday, July 22.

CONTENT

July ✓

July is scheduled and posting on its own. Nothing needed from you.

Looking Ahead  ·  August

What's happening in August?

As you plan out the month, drop any photos or clips here, behind-the-scenes moments, finished designs, staff at work, event shots, new arrivals. Staff content has been performing especially well, so keep those coming. Everything you add gets worked into the August calendar.

Open August Folder

Anything Coming Up?

Events, promos, or anything you'd like woven into August

No need to be detailed. A quick note is plenty.

SHOOT DAYS

I'd love to come into the studio regularly to shoot content, arrangements in progress, the space, the team at work. It's the easiest way to keep the feed full of the real thing without adding anything to your plate. Tap 2–3 days per month that work well on your end, ideally days with interesting builds, deliveries, or events happening, and add a note about what's going on. I'll confirm from there.

I'm back and available from August 16 onward, and I'll be on site September 26–27 for Metamorphosis, camera in hand.

August 2026  ·  from the 16th

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OPEN ITEMS

Things currently in progress or in planning.

01.

Knowledge Hub  →  Team Playbook

Project  ·  Planning & Strategizing

New Direction

We're moving the Playbook into Google Slides, living right in your shared Drive, so you and your team can open, edit, and add to it anytime. Nothing we've gathered so far is lost; it all carries over. A few quick questions will help me shape it around how your team actually works.

A Few Questions

1. Which sections should we build out first?

e.g. onboarding, ordering & vendors, SOPs, care guides

2. Anything from your coach's Team Playbook you especially liked?

3. Who besides you needs edit access?

4. Anything living in your head or scattered notes that should be captured before it's lost?

5. What's the one thing that would make this genuinely useful day to day?

Updated Project Timeline

Complete

Discovery & Content

Everything gathered carries over

Now

Planning & Strategizing

Playbook outline & Slides structure

Up Next

Build in Slides

Clickable navigation, your branding

Up Next

Handoff & Training

Walkthrough on editing & adding

ASSETS

Shared folders for all photography, brand files, and supporting materials. Upload anytime — Cassandra has access as soon as you add something.

Brand & Content Assets

Logos, photography, brand guidelines, fonts, and product images for use in social and email content.

Open Folder

Shared Google Drive  ·  Accessible by Arden & Maple only

Content Uploads  ·  August

Photos, videos, behind-the-scenes clips, staff moments, event shots, new arrivals. Anything here can be worked into stories, posts, and the August calendar.

Open August Folder

Shared Google Drive  ·  Accessible by Arden & Maple only

Team Playbook Resources

Vendor contacts, pricing sheets, ordering guides, SOPs, and anything else that should live in the Team Playbook.

Open Folder

Shared Google Drive  ·  Accessible by Arden & Maple only

Cassandra MacDonald  ·  cass.beals@gmail.com  ·  July 2026
Services & Terms  ·  Branch & Bloom

Arden & Maple  ·  July 2026

Services & Agreement Details

Everything agreed upon in the signed proposal and service agreement. Tap any service to expand.

Key Terms

Payment

ACH bank transfer or check

Invoiced through Square. ACH can be selected directly from your invoice. Credit and debit card payments include the processing fee. Check always welcome.

Invoice Schedule

1st of each month

Monthly retainer invoices due within 7 days. One-time and hourly work invoiced on completion or at agreed milestones.

Content Approval

Submitted by the 20th

Content for the following month submitted by the 20th. Approval or feedback due by the 25th. All content scheduled upon approval.

Revisions

2 rounds included

Each deliverable includes up to two rounds of revisions. Additional rounds billed at $45/hr.

Out-of-Scope Work

Written estimate first

Anything outside agreed scope receives a written estimate and approval before work begins.

Termination

14 days written notice

Either party may terminate retainer services with 14 days written notice. Outstanding invoices remain due.

Rush Requests

10% surcharge

Rush requests under 48 hours are subject to a 10% surcharge, confirmed in writing before work begins.

Late Payments

$25 per 7-day period

Invoices unpaid after 14 days incur a $25 late fee per additional 7-day period.

Services & Rates
6 Email CampaignsOne-time
$525↓

Full seasonal campaign build including copywriting, design, scheduling, and SMS setup.

Shopify MigrationHourly
$45/hr↓

Full site build including audit, product pages, copy, SEO basics, and launch. Written estimate before each phase.

Social MaintenanceMonthly
$425/mo↓

Approximately 2 posts per week across agreed platforms. Includes content calendar and platform management.

Email + SMS ManagementMonthly
$275/mo↓

Approximately 2 email campaigns per month. Includes copywriting, design, scheduling, list management, and monthly reporting.

Website MaintenanceMonthly
$250/mo↓

Ongoing Shopify updates. Starts once the migration is complete.

Team Playbook (Knowledge Hub)Hourly
$45/hr↓

One-time project to build a centralized internal resource hub in Google Slides, living in your shared Drive with clickable navigation. Includes discovery, structure, SOP consolidation, and a handoff walkthrough so your team can edit and add anytime. Estimated 12-21 hrs, billed at actual hours.

Reporting  ·  Branch & Bloom

June 9 - July 6, 2026  ·  Prepared by Arden & Maple

Branch & Bloom June 2026 Report

Month one against the baseline. Nearly every number moved up from May, and the ones we said we'd fix, we fixed.

The Short Version

This was a strong month. More people discovered Branch & Bloom than ever, non-follower reach on Instagram jumped 134.5%, all organic. Last month we said captions weren't giving people a reason to engage; this month interactions more than doubled on Instagram and rose 87% on Facebook. Your two biggest posts prove the pattern we keep seeing: a photographer's wedding recap tagging you (nearly 10,000 views) and the "Meet Susan" post (3.1K on Facebook). Vendor collaborations and your staff are your two superpowers. The one thing we're watching: people are enjoying Facebook posts in-feed without clicking through, so July captions will give clearer reasons to click.

Instagram  ·  June 9 - July 6

Followers

1,162

↑ 1.3%  ·  steady growth

Reach

1,026

↑ 49.2%  ·  non-follower +134.5%

Profile Visits

113

↑ 39.5% from 82

New Followers

21

↑ 23.5%  ·  converting

Views

8,106

↑ 42.6%  ·  all organic

Interactions

411

↑ 108.6%  ·  more than doubled

Top Post Views

9,911

↑ 241%  ·  wedding recap, @nicoleemarie

Posts Published

14

+ 4 stories  ·  leaner, stronger

Facebook  ·  June 9 - July 6

Followers

1,675

+7  ·  your larger platform

Viewers

3,479

↑ 159%  ·  over 2.5x prior

Page Visits

243

↓ 24.1%  ·  watching in July

New Followers

10

+1  ·  holding pace

Interactions

404

↑ 87%  ·  nearly doubled

Top Post Views

3.1K

↑ 145%  ·  Meet Susan, best yet

Posts Published

14

+ 4 stories  ·  on pace

Link Clicks

5

+5  ·  first tracked link

What's Working

More people are finding Branch & Bloom than ever, non-follower reach on Instagram was up 134.5%, the strongest discovery month yet, all organic.

Last month we said captions weren't giving people a reason to engage, and that we'd fix it in June. Interactions more than doubled on Instagram and rose 87% on Facebook. Collaboration is still your strongest tool, June's top post was a photographer's wedding recap tagging the shop at nearly 10,000 views.

Where We're Focused Next

Facebook page visits dipped 24.1% even as views rose 43%, people are enjoying posts in feed without clicking through. Link clicks just started registering (5, from zero), so July captions will give clearer reasons, and places, to click.

July Focus

Peak wedding season and summer arrangements. Early momentum for the Flower Festival (Sept 26–27). Leaning harder into vendor tags, and turning new arrivals into regulars with more Susan and more behind-the-scenes.

Next report delivered August 10, 2026  ·  Prepared by Cassandra MacDonald  ·  Arden & Maple

View All Reports