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Branch & Bloom

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Reference  ·  Branch & Bloom

Services & Rates

6 Email Campaigns$525 one-time
Shopify Migration$45/hr
Social Maintenance$375–500/mo
Email + SMS$275/mo
Website Maintenance$250/mo

Key Terms

Invoiced1st of each month
Payment dueWithin 7 days
Payment methodACH or check via Square
Content submittedBy the 20th
Approval dueBy the 25th
Revisions included2 rounds
Rush surcharge10% under 48 hrs
Late fee$25 per 7-day period
Termination14 days written notice

Onboarding Checklist

Logo files (PNG, SVG, or AI/EPS)
Brand color codes (HEX or RGB)
Font names or files
Photo library for social and email
Brand guidelines or style references
Instagram team member access
Email platform login
Shopify login or new account
Google Analytics access
Top 3–5 service or product priorities
Key upcoming dates and seasons
Current email list size and platform
FloraNext URL and domain login
Full product and service list
Existing product photography

Reporting Benchmarks

Email open rate35%+
Click-through rate2.5%+
Unsubscribe rateUnder 0.5%
Shopify bounce rateUnder 60%
Conversion rate2%+
Report deliveredBy the 10th
Branch & Bloom June 2026

Client Hub  ·  June 2026

Branch & BloomYour Marketing Hub

Everything in one place. Check content, approve posts, track the Shopify migration, and find your monthly report here. Tap Reference anytime for services, terms, and your onboarding checklist.

At a Glance

Content this month

8 posts planned

2 awaiting your approval

Email campaigns

3 of 6 scheduled

Next send: June 14

Shopify migration

Setup in progress

Phase 2 of 6 underway

Monthly report

Available July 10

June results posted after close

CONTENT CALENDAR

June 2026

Tap any day with dots to see what is scheduled. Color shows content type.

Social Post
Email
SMS
Needs Approval
Sun
Mon
Tue
Wed
Thu
Fri
Sat
2
SOCIAL
3
4
5
SOCIAL
6
7
8
9
10
APPROVALEMAIL
11
12
13
APPROVAL
14
15
16
17
18
19
SOCIAL
20
21
EMAIL
22
23
24
SOCIAL
25
26
27
28
SOCIALEMAIL
29
30

Tap any day above to see what is scheduled

All Content This Month

Posted
Posted
Needs Approval
Scheduled
Needs Approval
Scheduled
Scheduled
Scheduled
Scheduled
Draft
Building

APPROVAL QUEUE

2 pending

Review each piece below. Approve to schedule it, or leave a note and request changes. Everything is saved automatically.

Wedding Season Is Here
Instagram · StaticDue June 8

Wedding Season Is Here

Scheduled for June 10 · Please approve or request changes by June 8

Notes or feedback

June Seasonal Stems
Instagram · ReelDue June 12

June Seasonal Stems

Scheduled for June 14 · Please approve or request changes by June 12

Notes or feedback

EMAIL CAMPAIGNS

6 total

All six Quick Start campaigns. Status updates as each one is built, scheduled, and sent.

CampaignSend DateStatus
Welcome to Branch & BloomWelcome sequence for new subscribersJune 10Scheduled
Wedding Season PreviewCustom wedding florals, drive inquiriesJune 14Scheduled
What's in Bloom This MonthSeasonal stems feature with shop pushJune 21Scheduled
Independence Day ArrangementsJuly 4th event florals, limited availabilityJune 28Building
Summer Gifting GuideHostess gifts, sympathy, summer picksJuly 8Building
August Booking WindowFall wedding and event availability pushJuly 18Not started

SHOPIFY MIGRATION

In progress

Each phase tracked below. Written estimates are provided before any phase begins and nothing proceeds without your approval.

Phase 01

Audit & Gap Analysis

Full FloraNext site review and migration documentation delivered.

Complete · 2.5 hrs

Complete100%

Phase 02

Shopify Setup & Theme

Account, theme, brand colors, fonts, and base layout. Estimate approved.

In progress · Est. 3 hrs

In progress60%

Phase 03

Product Catalog Build

All products, collections, photography, and descriptions.

Not started · Est. 8–12 hrs

Awaiting phase 2

Phase 04

Page Builds & Copy

Home, About, Contact, and service pages with SEO basics.

Not started · Est. 6–10 hrs

Not started

Phase 05

QA & Client Review

Full walkthrough, your feedback, and final fixes before launch.

Not started · Est. 3–5 hrs

Not started

Phase 06

Launch & Domain Transfer

DNS transfer, go-live, and 60-day benchmark set.

Not started · Est. 1–2 hrs

Not started

WHAT'S NEEDED & WHERE WE ARE

Outstanding items from you, and where things stand across the full engagement timeline.

Still Needed From You

Instagram team member access
Brand color codes and font files
Product photography for Shopify migration
Full product and service list for the new store
Domain registrar login or contact
Logo files — received
FloraNext site access — received

Notes from Cassandra

Shopify plan selection needed before build begins — Basic recommended
Content approval window is June 8 and June 12 — please check your queue
Migration estimate will be sent by end of week for phase 3 approval
Service agreement signed — on file

Engagement Timeline

Complete

May 2026

Proposal signed
Agreement executed
Audit complete

Now

June 2026

6 email campaigns
Social content live
Shopify setup

Next

July 2026

Shopify migration
Site launch
Retainer begins

Ongoing

August+

Full maintenance
Monthly reporting
Growth strategy

MONTHLY REPORT

Your performance summary across email, social, and Shopify. Posted here by the 10th of each month.

Current Report

June 2026 Results

Email open rates, social reach, top posts, and Shopify traffic. Full summary below.

View June Report

Available July 10, 2026

Saved